BLUEPRINT SPORTS PRESS
Blueprint Sports Names Economist & Sports Data Analyst Parker Fleming as New Head of Analytics
May 15, 2025
LAS VEGAS & ATLANTA (May 15, 2025) – Blueprint Sports, the leading NIL sales, data and marketing agency with over 65 collegiate partners, today announced Parker Fleming as its new Head of Analytics. Fleming, a sports analytics expert with a PhD in Economics from Southern Methodist University (SMU), brings deep expertise in player evaluation, roster optimization, and fan data modeling to Blueprint’s expanding data & analytics division.
Before joining Blueprint Sports, Fleming was a data scientist at SumerSports, where he designed and implemented player value systems and front office tools for NFL and college football teams, and consulted on in-game strategy, player identification, coaching searches, and roster construction. As Head of Analytics, his appointment signals Blueprint Sports’ ongoing investment in data-informed strategies for basketball and football that help athletic programs maximize NIL potential and enhance student-athlete success.
“I’m excited to join Blueprint Sports at such a pivotal moment in collegiate athletics,” said Fleming. “The current landscape presents a unique opportunity to drive value for both student-athletes and our partner athletic departments. I’m eager to develop innovative analytics solutions that help decision-makers on coaching staffs and within athletic departments make smarter, data-driven decisions when focused on student-athlete roster management. By blending advanced metrics with actionable insights, we can support roster optimization and expand NIL opportunities.”
“Parker is a transformative addition to our leadership team,” said Rob Sine, CEO of Blueprint Sports. “His ability to bring roster construction and student-athlete management solutions to translate complex student-athlete and financial data into actionable strategy will be a game-changer for our partners. We are excited to continue to lead the development of the next generation of college athletics with Parker’s addition.”
For more information, visit blueprintsports.com.
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About Blueprint Sports
With over 65 athletic department partners, Blueprint Sports is the largest in-house tech and services NIL agency for athletic departments across the country. Blueprint Sports has raised and facilitated over $135 million in Name, Image, and Likeness (NIL) earnings for NCAA student-athletes since 2021. We navigate the complexities of modern college athletics and NIL to provide next-generation, scalable services to Power Four and mid-major athletic departments and conferences across Division I and Division II.
For more information, visit blueprintsports.com or its pages on Facebook, Instagram, , and X.
Media Contacts
Marina Bain
Senior Director of Communications, Blueprint Sports
